Pocketflows - Founding Engineer (pocketflows.com)

Company Stage: Seed 2M

Employer Tech Stack: AWS, Postgres, React, Redis, Ruby on Rails, TypeScript, Kubernetes

Acceptable Tech Background: Ruby on Rails

Company Size: ~5

Engineering Team Size: ~4

Address: 2261 Market Street Suite 10605, San Francisco, CA, 94114

Additional locations:

San Francisco (San Francisco Bay Area)

Additional:

https://www.crunchbase.com/organization/pocketflows

QUICK PITCH

Pocketflows brings enterprise-grade marketing tools to small businesses—without the complexity. Our embeddable platform powers email, SMS, loyalty, and more for fast-growing SaaS platforms serving SMBs.

• Already launched with major partners reaching hundreds of thousands of end users.
• Backed by top investors with years of runway
• Move fast, ship real product, and solve real problems for Main Street.
• Built by alums of Gusto, Stytch, and Qualified, we know what it takes to scale.

If you want impact, ownership, momentum, and a team that truly cares—join us.

COMPANY OVERVIEW

Pocketflows provides an embeddable marketing automation engine designed specifically for small and medium-sized businesses. Their platform enables SaaS companies to integrate tools like email and SMS campaigns, loyalty programs, reputation management, and social media—all without having to build these capabilities in-house.

Rooted in a mission to support real-world entrepreneurs, Pocketflows bridges the gap between complex enterprise tools and the practical needs of Main Street businesses. Their solution allows software platforms to deliver powerful, user-friendly marketing features, helping their customers grow while keeping product teams focused on innovation.Pocketflows empowers small and medium‑sized businesses to access enterprise‑grade marketing capabilities—all without the complexity or cost of building their own tools.

Born from Midwest roots, our founders saw how Main Street entrepreneurs pour their heart into their work… while facing marketing tools that mostly live in Silicon Valley towers. Pocketflows bridges that gap.

Why it stands out:

• Small‑business focus with big‑company features
• Embeddable across industries
• Built with heart

Our Values

• Empathize with the customer and each other
• Take ownership
• “Do whatever it takes” to win prospects, service customers, and help one another
• In-person office culture

POSITION OVERVIEW

At Pocketflows, we’re on a mission to help SMBs grow. For too long, those that need the most help with technology have been the ones to get access to it last. We’re here to change that.

We’re building the best marketing product for SMBs directly embedded inside their core systems of record. Top vertical SaaS companies across salons, fitness studios, restaurants, and laundromats use Pocketflows via API and a suite of embedded components to deliver amazing growth outcomes to their SMB customers. AI is changing the way that main street SMBs can operate and grow their businesses—Pocketflows is leading the charge to help these SMBs market their products and services so that they can focus on running their businesses.

🤝🏻 Why Pocketflows

• Strong momentum and amazing customer impact We’ve signed on and launched with really incredible SMB platforms. You’ll have the opportunity to build important workflows that help hundreds of thousands of SMBs grow across real-life industries that power the backbone of the economy.
• Work with an ambitious, fun, and caring team (Teddy and Lucy)!
• We’ve built out both frontier marketing products (Qualified) and embedded API products (Stytch, Gusto Embedded) - and we’re dedicated to use that experience to fuel innovation for SMBs
• We’re both from the midwest 🌽 and are huge believers in main street businesses (our end users at Pocketflows). Long before our tech careers started, our first jobs were mom & pops in our home towns!
• Well-funded by investors who believe in our mission and SMB tech, and an incredible network of angel investors & advisors who have built and scaled SMB tech platforms.
• Own your work - we trust you to take initiative, make decisions, and see projects through from start to finish.
• Grow with us - uncapped potential for your growth. Shape the future of the company and your role within it.
• Top of market compensation for both cash and equity.

🛠️ What You’ll Do

• Work closely with our customers to integrate our APIs and embeds that are changing the marketing and growth experience for SMBs.
• Design and implement new REST APIs to power different parts of the SMB marketing stack.
• Experiment with and implement full stack products to drive SMB success (including utilizing the latest in AI tools).

🤖 Our Tech

• Ruby on Rails
• React with Typescript – TailwindCSS for styling
• Redis and Postgres datastores
• Hosted on AWS with k8s

🫶🏻 Our Values

• Empathize with the customer and each other
• Take ownership
• “Do whatever it takes” to win prospects, service customers, and help one another
• In-person office culture

🎁 Benefits

• Lunch, dinner, and really good coffee on workdays
• 401k
• Health, dental, and vision insurance
• Fun team-wide activities and travel opportunities
• Unlimited PTO